As Brands are to Taste

Here’s a fun little list of analogies based on my brand preference:

Apple is to computers as…

• Nintendo is to game consoles;
• Moleskine is to notebooks;
• Sharpie is to markers;
• Pilot is to pens;
• Pentel is to mechanical pencils;
• Citizen is to watches;
• Aeropostale and American Eagle are to shirts;
• Orbit is to gum;
• Square-Enix is to video games;
• Gentoo is to Linux;
• The open source world is to server software;
• Dove is to soap;
• Crest is to toothpaste;
• and Head and Shoulders is to shampoo.

Make of it what you will.